Services

Everything between a first click and a faithful gift.

We build and run the whole donor nurture system on RightMessage and your email platform. Open any piece to see how it works.

What we do
Where this fits

We don't replace what you run. We own the part nobody else does.

Whatever tools you already use to store and score your donors, we work alongside them, not in place of them. We add the one layer they don't: what each supporter actually sees and reads.

Your donor database

The system of record you already pay for

Stores who everyone is and what they've given.

Your intelligence tools

Wealth screening and propensity scoring

Score who has capacity and who's likely to give.

GIVER

The layer they never touch

What the supporter actually sees and reads, on your site and in their inbox. We take what you already know and make every page and every email act like you know it.

What's included

Everything the system needs, built and documented.

01A unified segmentation system across your email and website.
02List growth from your existing traffic, with smart surveys and tracking.
03A personalized on-site experience: the right headline, offer, and CTA per visitor.
04A personalized new-supporter welcome aimed at the first gift.
05Dynamic, donor-aware content and asks in your broadcasts and newsletter.
06First-gift to second-gift and one-time to monthly sequences.
07A reactivation campaign for your dormant email list before it goes cold.
08Right-offer matching for the products and offers you sell.
09Seasonal asks that surface the right offer by time of year.
10Full system documentation and team training.
Yours regardless

Three things you keep, whatever you decide.

The Voice-of-Donor Brief

A report that shows your writers exactly who they're writing for, what each group needs, and the language that resonates, so they write better instead of more.

The Donor Value Calculator

A model in your own numbers showing the giving sitting in better retention, dormant reactivation, and traffic you're not yet capturing. Your potential, made concrete.

An Acquisition Review

Your current ad creative checked against your landing pages. Quick wins on cost-per-donor before the full system is even live.

Included with the build

A day on-site with your team and your leadership.

Every partnership includes a day at your office during the build, board welcome. The centerpiece is a State of the Union on your donor system: what the first weeks revealed, what your survey and your supporters' behavior are telling us, and where this goes from here. It's the moment the data stops being a dashboard and becomes a story your whole team can rally around. The only cost to you is travel, billed at cost and approved in advance.