Personalized websites and email for Christian organizations
Marketing that multiplies your mission.
Giver helps ministries, publishers, creators, nonprofits and mission-driven businesses get more from the audience they already have, turning attention into subscribers, supporters, donors, members, customers and people who come back.
What does Giver do?
Giver helps Christian organizations get more from the audience they already have. We design and build the website, the survey that tells you who is reading it, and the email journeys that follow.
Then we personalize all three, so each person meets a next step that fits them: subscribing, taking part, a first gift, a repeat gift, membership, a purchase, a renewal or deeper involvement.
- Website visitors
- Email subscribers
- Supporters
- Donors
- Members
- Customers
- Readers
- Students
- Participants
Some of what we’ve built
Real screens from work we designed and built: the site, the survey that tells you who is reading it, and the page that changes depending on the answer.
AxisThe resource hub
A section of the site built around what educators actually came for, instead of a library they have to search.
Spark DiscipleshipThe survey
Four answers on a phone. Everything the site and the emails say afterwards is written for the one they pick.
AxisA page that changes
One landing page, and the rule that rewrites its headline for the person reading it.
You’re not short on audience. You’re short on relevance.
Your website shows everyone the same page, and your newsletter sends everyone the same email. So most visitors never join, most subscribers never act, and most first-time givers don’t come back.
From attention to action
Not every visitor, subscriber, donor, customer or member is at the same stage. We design the website, the survey and the emails as one piece of work, so each person meets a next step that fits where they are.
- Step 1
Someone discovers you
Through an article, a podcast, a search, a book or a friend.
- Step 2
They land on a site built for your audience
The structure, the pages and the words come from research into what people actually came for.
- Step 3
You ask them a few questions
A short survey, written for your audience, worth their time to answer. Their answers are saved to their record.
- Step 4
They become known, and grouped
A subscriber, member, customer or participant, in a group you can speak to on its own terms.
- Step 5
The site and the emails fit them
The page they see and the mail they get match what they told you, including what you invite them to do next: learn, give, join, buy, renew or keep going.
- Step 6
You measure it and improve it
Against a baseline, so you know what actually moved.
Christian organizations with an audience to serve.
If you have a real audience, a website or an email list, and you want more from the people you already have, we should talk.
Publishers and authors
Books, studies, curriculum and resources.
Courses, memberships and communities
Enrollment, membership and renewals.
Mission-driven Christian businesses
Products and services sold with a mission.
Engagement results that support growth
These projects weren’t all designed as revenue experiments. They show the behaviors we improve before and between financial outcomes: joining, clicking, replying, staying subscribed, finding the right content and taking the next step.
Sign-ups after we matched the headline to the visitor, across 3,484 visitors.
A stronger sign-up creates a larger known audience for future nurture, giving, membership, sales or participation.
After we rebuilt the welcome emails around who each subscriber is.
Replies show what people care about, and fewer unsubscribes and complaints keep more of your audience reachable for everything that follows.
Supporters who clicked the resource matched to what they told us, 2,663 of 2,763.
Relevant recommendations create fitting next steps for content, products, courses, membership or giving.
We’re building our library of direct revenue case studies. Until we have verified revenue results from those projects, we show the engagement and journey improvements we can back up, and we measure financial impact transparently with each client.
“He has a rare ability to make incredibly complex work feel simple while never missing the details.”
How we work together
- Step 1
A discovery call
A free 45-minute call about your goals, your audience and what's getting in the way. You'll leave knowing where you're losing people.
- Step 2
The Giver Map
An audience journey and growth audit. We find where your audience is being lost, and which fixes are most likely to lift subscriptions, participation, giving, sales, membership and retention. You leave with a prioritized plan, whether or not you hire us to build it.
- Step 3
The Multiplier
We build it and run it with you. We propose a few options sized to your organization, you choose one, and our team does the work.
“This is some of the best money I’ve spent on my business. … Specifically, I’m grateful for the time you spent as a thought partner to build out the strategy behind everything.”
What we bring to your plan
We don’t sell these one at a time. We put the right ones together into a plan built to multiply your mission.
Build the audience
- Website strategy, design and build
- Campaign and launch sites
- Website conversion
- Lead magnets and forms
- Landing pages
- Audience research
- Surveys and segmentation
Deepen the relationship
- Welcome journeys
- Email newsletters
- Personalization
- Content recommendations
- Subscriber, member and customer nurture
Increase participation
- Giving and monthly-partner journeys
- Product, course and membership journeys
- Donation, checkout and enrollment pages
- Stewardship after a gift or purchase
Improve the system
- CRM and email integrations
- Tracking and attribution
- Testing
- Quarterly reporting
- Ongoing improvement
“Now I don't have to worry about making a newsletter every weekend. … I can just focus on teaching my students, I can focus on making content and I'm confident that everything's going to happen well in the background.”
Good, true and beautiful.
That is the standard we hold our work to, because it is the one your mission deserves. Your website, your emails and your campaigns should be honest about who you are, useful to the people you serve, and beautiful to look at. We don’t ship work that is merely fine.
What could your audience be worth?
Answer a few questions about your organization and see an estimate of what better website and email journeys could be worth, and what to fix first. About a minute, and no email.
Fifteen years in digital marketing, now for missions we believe in.
I’m Brad Hussey. Since 2011 I’ve built websites, online courses and email programs for businesses, creators and organizations. Giver puts that experience to work for Christian ministries, nonprofits and publishers who share our values.
We believe in your mission, and we give it everything we’ve got.
- $3M+
- generated online
- 600,000
- students taught online
- Since 2011
- building websites and email
“He made a YouTube video that was called “I funnel hacked Dan Mall (and how I’d 40% his revenue).” … Some people would call a lawyer. I tried to figure out how to hire him. … I am currently one of Brad’s clients, and we just finished up our first exciting project together.”
“Brad has been a huge blessing to all the work we are doing. His help has been invaluable, and he’s truly the best at meeting our needs, no matter what comes up. We’re so grateful to have him on our team to help us build and grow!”
