Resources

Digital marketing and stewardship for Christian organizations

Websites and email that turn your audience into supporters.

We build and run your website and email for you, so more of the people who follow you subscribe, give, buy and come back.

See what's still on the table

The work

What it did for two Christian organizations

Spark DiscipleshipMarriage ministryWebsite + email

A Spark Discipleship page showing an offer matched to the visitor

68% signed up when the page matched the visitor, against 40% for the generic page.

Eight and a half thousand people were getting the same email and the same page. We built the survey that sorts them, then made the headline, the offer and the follow-up change with the answer.

Generic40%

Matched68%

Visitors from Spark's ads, side by side, across 3,484 visitors.

Read the Spark case study

“Brad has the rare skill to understand the dynamics of effective marketing and technical expertise to make everything work like a well oiled machine. Incredibly grateful for the team's attention to detail and the process they took us through.”

Mike Worley

Founder, Spark Discipleship

AxisDiscipleship mediaStrategy + website + email

We built Axis, the team behind The Culture Translator, a website and email that change for every reader.

We work as Axis's fractional marketing strategy team, across the whole funnel. We built them a resource hub that changes based on who's reading, and personalized their website and email around what each supporter tells them. We also rebuilt their welcome flows, segmented their sends and grew their list while cutting unsubscribes.

More sign-ups+18%

Took the matched resource96%

Replies+40%

Fewer unsubscribes−42%

Sign-ups from a 50/50 test. 2,663 of 2,763 supporters took the resource matched to their own answer.

Read the Axis case study

Michele Ludlow
Chief Content Officer, Axis

See all case studies

Articles

Our latest articles

Case studies, insights and videos on what we've learned about personalization, retention and email.

Donor forms · Personalization · November 2026

Don't Ask for Demographics at the Gift

Asking supporters for their income and household on the donation form only helps you, so learn who they are before the ask and make the ask fit them.

Read all articles

The method

We find out who your audience is before we build anything.

Every website and email we build starts with the same research: who your people are, what they came for, and how they say it. Then we build for those people.

Who they are

Which of your people is reading this, not the whole list.

What they need

What brought them to you, and what they are looking for next.

Why they need it

The reason behind the answer, which is often not what they wrote on the form.

How they say it

Their own words for it, which become your words back to them.

We combine what people do on your site and in your email with what they tell us in their own words. That gives you segments you can act on, journeys built for each person, and an audience you understand better the longer it runs.

We call it the G.I.V.E.R. method: Gather, Identify, Voice, Engage and Retain. It runs on every project, whether we are rebuilding your website, your email or both.

How the method works

What we do

Set the strategy before anything is built

We work with you to understand your audience, find where you lose them, and decide what to fix first.

Clarify your message and your brand

We help you say who you are in the words your supporters already use.

Design and build your website

We design and build websites that are personalized from the first day and that your team can maintain.

Personalize your email and website

We build the email and personalization that changes what each supporter sees, on your site and in their inbox.

Research your audience and report the results

We research your supporters in their own words and report what the work produced.

Everything we do in detail

Fit

Who this is for and who it is not.

A good fit if

You are a Christian ministry, nonprofit, publisher or creator, supported mostly by your own audience.
You already have an audience: a website with real traffic, an email list, or both.
Your team is at capacity and you want a partner who does the work, not another tool to run.
You want more giving, sales or sign-ups without pushing your audience harder.
You want an agency to build it, with the option to keep us on to run and improve it.

Probably not a fit if

You are a local church or parish. We work with the organizations that serve them, not with congregations directly.
Your funding is mostly grants and institutional money.
You are starting from no website and no list. Build the audience first, then this is worth doing.

Working together

How we work with you

Step 1
The intro call
You tell us about your organization, your goals and what you need. We ask for your numbers and run them through our calculator with you, and we work out together where we could help and whether we are a fit. Then you get a proposal with three options, from the Map on its own to the whole system, and the Map is in every one of them.
Step 2
The Giver Map
Before anything is designed or written, we put the strategy together. We map how people move through your website and email, find where they drop off, and work out which fixes are most likely to lift subscriptions, giving, sales, membership and retention. You get a prioritized plan whether or not you hire us to build it.
Step 3
We build it
Whichever option you chose, we build it on what the Map found and measure it against your own baseline. We train your team, so you can run it yourselves. Or you can keep working with us monthly: we run the surveys, test and improve the site and emails, and send you a report every quarter. If the Map is all you chose, the plan is yours to run, and you can bring us in to build any part of it later.

See what's still on the table What the Map includes

About

Who you'll work with

I'm Brad Hussey. I've spent years getting good at one thing: making websites and email speak to a person like you actually know them. I wanted to point that at work that matters, so I built Giver.

I lead every engagement as your strategist, from the first call through launch and any ongoing work. The Giver team handles design, build and delivery.

15 years in digital marketing. Websites, online courses and email programs since 2011.

More about Brad and Giver

FAQ

Questions we get asked

Yes. A funnel pushes everyone toward the same action. This makes sure each person hears what fits them: a first-time visitor and a ten-year partner get different asks, and a reader who already bought the book is not pitched it again.

We build them. Designing and building websites is where we started, and websites and email are still our specialty, done in-house. Sometimes the site you have is sound and the fastest win is personalizing it. Sometimes it's the thing in the way, and we redesign or rebuild it. Either way it's built to be personalized from day one, on a component library your team can run, and the Map tells us which one you need before anything is designed.

Yes. If you're funded by the books, courses, events or memberships you sell, the work is the same: learn who each reader is and what brought them to you, then put the offer that fits them in front of them. Everything we'd do for a first gift, we do for a first purchase and a second one. It puts the right offer in front of the right person at the right time instead of the same pitch to everyone, which tends to sell more of what funds the mission. Giving and earned revenue run through the same personalized experience, and we report them separately so one never hides the other.