Marketing for Christian ministries and apostolates from strategy and brand to websites and email
We set the strategy, shape the message and build the website and email for Christian ministries and apostolates, around the listeners and readers you already have. Each person sees what fits them, so more of them join, give and stay. After launch, we can run and improve it with you.
Ministries and apostolates we work with
Media ministries, podcasts and broadcasts
Discipleship and formation ministries
Evangelism and outreach ministries
Church-serving ministries
Apostolates
Teaching and Bible ministries
Camps, retreats and events
Ministries that also sell books, courses or resources
We also work with nonprofits, publishers, creators and mission-driven businesses. See everyone we help.
Each person gets the next step that fits them
Someone may find you through an episode, an article, a book or a friend. The next step that fits them may be prayer, a resource, a course, volunteering or a first gift, and it is rarely the same for everyone. We build the site and email to recognize where each person is and offer the step that fits.
We work alongside your team
Your team owns the teaching, the stories, the pastoral judgment and the voice. Giver builds and improves the digital journeys that help more people respond to them.
Set the strategy before anything is built
We work with you to understand your audience, find where you lose them, and decide what to fix first.
More about the Giver Map- Audience and journey strategy
- Website and digital experience strategy
- Information architecture and audience pathways
- Search and content strategy
- Ongoing advisory for your marketing and web teams
- The Giver Map
Clarify your message and your brand
We help you say who you are in the words your supporters already use.
- Messaging and positioning
- Brand refresh and rebrand
- Campaign and launch creative
- Copy for pages, emails and appeals
- Voice and content guidelines
Design and build your website
We design and build websites that are personalized from the first day and that your team can maintain.
- Campaign, conference, retreat and curriculum sites
- Redesigns and full rebuilds
- Course, event and membership sites
- Landing, donation and enrollment pages
- Component library and team training
Personalize your email and website
We build the email and personalization that changes what each supporter sees, on your site and in their inbox.
- Welcome, first-gift and monthly partner sequences
- Newsletters and pages that change by reader
- Episode, resource and content matching
- Course, event and retreat follow-up
- Win-back and re-engagement
- Automation on Kit, HubSpot and your existing platform
Research your audience and report the results
We research your supporters in their own words and report what the work produced.
- Voice of audience surveys, on site and in email
- Written-response analysis
- Voice of audience dashboard and quarterly readout
- Baselines, A/B testing and controls
- CRM and email integrations
- Quarterly reporting
We build the system and help you run it
We build done-for-you digital stewardship systems: your strategy, brand, website and email, working together.
Your content calendar, your retreat and conference calendar, your media calendar, your giving calendar. These change through the year, and so does your audience. That is why you can keep working with us on a monthly basis after launch. We run the survey, test your headlines, calls to action, offers, appeals and automations, and fix what isn’t working. You get a report every quarter and access to our team every month.
Some clients prefer to run the system themselves. In that case we document it and train your team.
How we work with you
- Step 1
The intro call
You tell us about your organization, your goals and what you need. We work out together where we could help and whether we are a fit. Then you get a proposal with three options, from the Map on its own to the whole system, and the Map is in every one of them.
- Step 2
The Giver Map
Before anything is designed or written, we put the strategy together. We map how people move through your website and email, find where they drop off, and work out which fixes are most likely to lift subscriptions, giving, sales, membership and retention. You get a prioritized plan whether or not you hire us to build it.
- Step 3
We build it and help you run it
Whichever option you chose, we build it on what the Map found and measure it against your own baseline. After that you can keep working with us monthly. We run the surveys, test and improve the site and emails, and send you a report every quarter. If the Map is all you chose, the plan is yours to run, and you can bring us in to build any part of it later.
What we measure for a ministry
- Participation
- Giving
- Monthly support
- Formation and course enrollment
- Community growth
- Content engagement
We set a baseline before we build and measure each major change against your own goals.
What this looked like at Spark Discipleship
These measure the steps before a gift: people joining, clicking, replying, staying subscribed, and finding the right next thing.
Sign-ups
After we matched the headline to each visitor, across 3,484 visitors. More sign-ups means a bigger audience to follow up with.
How much more could your website and email bring in?
A few questions about your traffic, list and giving. You’ll get an estimate of the lift from personalizing them, and where to start. About a minute, no email.