Marketing for Catholic ministries and apostolates from strategy and brand to websites and email
We set the strategy, shape the message and build the website and email for Catholic ministries, publishers and apostolates, around the people you already serve. Each person sees what fits them, so more of them join, support your apostolate, buy a book or enrol in formation. After launch, we can run and improve it with you.
Catholic organizations we work with
Catholic media ministries and apostolates
Catholic publishers, and Bible and book ministries
Dioceses and Catholic charities
Formation and discipleship organizations
Catholic schools, institutes and communities
Catholic membership organizations
Catholic course and event providers
Catholic businesses with a clear mission
Giver works with Christian organizations of every tradition. This page is for Catholic ones. Parishes are served through the dioceses, apostolates and organizations that serve them. See everyone we help.
Each person gets the next step that fits them
People may meet your organization through a homily, an article, a podcast, a book, a course, a parish, a retreat or an event. Their next step may be prayer, learning, joining, volunteering, buying, giving or becoming a monthly partner. We build the site and email to recognize that context and offer the step that fits.
We work alongside your team
Your team owns the mission, the stories, the theology, the pastoral judgment and the voice. Giver builds and improves the digital journeys that help more people respond to that mission.
Set the strategy before anything is built
We work with you to understand your audience, find where you lose them, and decide what to fix first.
More about the Giver Map- Audience and journey strategy
- Website and digital experience strategy
- Information architecture and audience pathways
- Search and content strategy
- Ongoing advisory for your marketing and web teams
- The Giver Map
Clarify your message and your brand
We help you say who you are in the words your supporters already use.
- Messaging and positioning for your apostolate
- Brand refresh and rebrand
- Campaign and launch creative
- Copy for pages, emails and appeals
- Voice and content guidelines
Design and build your website
We design and build websites that are personalized from the first day and that your team can maintain.
- Apostolate, diocesan and ministry sites
- Redesigns and full rebuilds
- Formation, course and event sites
- Landing, donation, checkout and enrollment pages
- Component library and team training
Personalize your email and website
We build the email and personalization that changes what each supporter sees, on your site and in their inbox.
- Welcome, first-gift and monthly partner sequences
- Formation and course follow-up
- Book, resource and content matching
- Newsletters and pages that change by reader
- Win-back and re-engagement
- Automation on Kit, HubSpot and your existing platform
Research your audience and report the results
We research your supporters in their own words and report what the work produced.
- Voice of audience surveys, on site and in email
- Written-response analysis
- Voice of audience dashboard and quarterly readout
- Baselines, A/B testing and controls
- CRM and email integrations
- Quarterly reporting
We build the system and help you run it
We build done-for-you digital stewardship systems: your strategy, brand, website and email, working together.
Your content calendar, the liturgical calendar, your diocesan events, your giving calendar. These change through the year, and so does your audience. That is why you can keep working with us on a monthly basis after launch. We run the survey, test your headlines, calls to action, offers, appeals and automations, and fix what isn’t working. You get a report every quarter and access to our team every month.
Some clients prefer to run the system themselves. In that case we document it and train your team.
How we work with you
- Step 1
The intro call
You tell us about your organization, your goals and what you need. We work out together where we could help and whether we are a fit. Then you get a proposal with three options, from the Map on its own to the whole system, and the Map is in every one of them.
- Step 2
The Giver Map
Before anything is designed or written, we put the strategy together. We map how people move through your website and email, find where they drop off, and work out which fixes are most likely to lift subscriptions, giving, sales, membership and retention. You get a prioritized plan whether or not you hire us to build it.
- Step 3
We build it and help you run it
Whichever option you chose, we build it on what the Map found and measure it against your own baseline. After that you can keep working with us monthly. We run the surveys, test and improve the site and emails, and send you a report every quarter. If the Map is all you chose, the plan is yours to run, and you can bring us in to build any part of it later.
What we measure for a Catholic organization
- Participation
- Giving
- Monthly support
- Formation enrollment
- Community growth
- Content engagement
We set a baseline before we build and measure each major change against your own goals.
What that looked like for three clients
These measure the steps before a gift: people joining, clicking, replying, staying subscribed, and finding the right next thing.
Sign-ups
After we matched the headline to each visitor, across 3,484 visitors. More sign-ups means a bigger audience to follow up with.
A healthier list
After we rebuilt the welcome emails around who each subscriber is. You keep more of your list and hear more from it.
Resource matching
2,663 of the 2,763 supporters who clicked took the resource matched to what they had told Axis.
How much more could your website and email bring in?
A few questions about your traffic, list and giving. You’ll get an estimate of the lift from personalizing them, and where to start. About a minute, no email.