Notes on reaching the right person with the right message.
Donor retention, personalization and email for Christian ministries, nonprofits and publishers.
Don't Ask for Demographics at the Gift
Asking supporters for their income and household on the donation form only helps you, so learn who they are before the ask and make the ask fit them.
What to Do When People Stop Opening Your Emails
When people stop opening your emails, more of the same won't bring them back. Send less, give them a lighter option, and ask them a real question.
Your Top-Ranking Pages Probably Aren't Growing Your List
Your high-ranking pages bring people in every day. The challenge is capturing the right people before they leave.
How We'd Personalize Ascension Press
We went through the Ascension Press sitemap and public product data and counted everything. Here's what we found, and how we'd personalize it.
When Your Best Content Is Impossible to Find
Axis had a library full of resources people needed. The problem was never the content. It was that nobody could find their piece of it. Here's what we built, and what the data says.
Your Ministry Is a Conference and Half the Room Has Wandered Off
A story I keep telling ministry teams, and the one change that turns it around.
Donor Personalization: Why the Strategy Comes Before the Software
Personalization software won't fix your donor experience on its own. Here's why the strategy comes first, and how a real donor personalization system actually gets built.
Donor retention strategies for Christian nonprofits and ministries.
Most ministries lose more than half of their first-time donors within twelve months. The fix isn't another appeal. It's stewardship that treats each donor like a person.
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