Writing
Insights on digital stewardship.
Articles on donor retention, personalization, and email for Christian nonprofits and media ministries.
Story · Content personalizationJuly 2026
When Your Best Content Is Impossible to Find
Axis had a library full of resources people needed. The problem was never the content. It was that nobody could find their piece of it. Here's what we built, and what the data says.
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Story · Donor personalizationJuly 2026
Your Ministry Is a Conference. By the Afternoon, Half the Room Has Wandered Off.
A story I keep telling ministry teams, and the one change that turns it around.
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Guide · Donor personalizationJune 2026
Donor Personalization: Why the Strategy Comes Before the Software
Personalization software won't fix your donor experience on its own. Here's why the strategy comes first, and how a real donor personalization system actually gets built.
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Guide · Donor retentionJune 2026
Donor retention strategies for faith-based ministries.
Most ministries lose more than half of their first-time donors within twelve months. The fix isn't another appeal. It's stewardship that treats each donor like a person.
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