Notes on reaching the right person with the right message.
Donor retention, personalization and email for Christian ministries, nonprofits and publishers.
When Your Best Content Is Impossible to Find
Axis had a library full of resources people needed. The problem was never the content. It was that nobody could find their piece of it. Here's what we built, and what the data says.
Your Ministry Is a Conference. By the Afternoon, Half the Room Has Wandered Off.
A story I keep telling ministry teams, and the one change that turns it around.
Donor Personalization: Why the Strategy Comes Before the Software
Personalization software won't fix your donor experience on its own. Here's why the strategy comes first, and how a real donor personalization system actually gets built.
Donor retention strategies for Christian nonprofits and ministries.
Most ministries lose more than half of their first-time donors within twelve months. The fix isn't another appeal. It's stewardship that treats each donor like a person.
What could your website and email be worth?
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