Marketing for Christian nonprofits and charities from strategy and brand to websites and email
We set the strategy, shape the message and build the website and email for Christian nonprofits and charities, around the supporters you already have. Each person sees what fits them, so more of them join, give a first gift, give again and partner monthly. After launch, we can run and improve it with you.
Nonprofits and charities we work with
Relief and development organizations
Faith-based charities
Community and social service organizations
Advocacy and education nonprofits
Missions and outreach organizations
Membership and association nonprofits
Foundations and funds
Nonprofits that also sell books, courses or events
We also work with ministries, publishers, creators and mission-driven businesses. See everyone we help.
Each donor sees what fits where they are
Most nonprofit email sends a first-time donor, a ten-year monthly partner and someone who has never given the same message with the same ask. We use what each person told you and what they do to decide what they see next, so the first gift is asked for at the right time and the second one follows.
We work alongside your team
Your team owns the mission, the stories, the relationships with major donors and the voice. Giver builds and improves the digital journeys that carry that work to the thousands your team will never sit across a table from.
Set the strategy before anything is built
We work with you to understand your audience, find where you lose them, and decide what to fix first.
More about the Giver Map- Audience and journey strategy
- Website and digital experience strategy
- Information architecture and audience pathways
- Search and content strategy
- Ongoing advisory for your marketing and web teams
- The Giver Map
Clarify your message and your brand
We help you say who you are in the words your supporters already use.
- Messaging and positioning
- Brand refresh and rebrand
- Campaign and launch creative
- Copy for pages, emails and appeals
- Voice and content guidelines
Design and build your website
We design and build websites that are personalized from the first day and that your team can maintain.
- Donation and monthly partner pages
- Redesigns and full rebuilds
- Campaign, appeal and year-end sites
- Landing and checkout pages
- Component library and team training
Personalize your email and website
We build the email and personalization that changes what each supporter sees, on your site and in their inbox.
- Welcome, first-gift and monthly partner sequences
- Second-gift and upgrade sequences
- Win-back and lapsed-donor re-engagement
- Newsletters and appeals that change by reader
- Offer, resource and content matching
- Automation on Kit, HubSpot and your existing platform
Research your audience and report the results
We research your supporters in their own words and report what the work produced.
- Voice of audience surveys, on site and in email
- Written-response analysis
- Voice of audience dashboard and quarterly readout
- Baselines, A/B testing and controls
- CRM and email integrations
- Quarterly reporting
We build the system and help you run it
We build done-for-you digital stewardship systems: your strategy, brand, website and email, working together.
Your content calendar, your year-end and spring appeals, your events calendar, your giving calendar. These change through the year, and so does your audience. That is why you can keep working with us on a monthly basis after launch. We run the survey, test your headlines, calls to action, offers, appeals and automations, and fix what isn’t working. You get a report every quarter and access to our team every month.
Some clients prefer to run the system themselves. In that case we document it and train your team.
How we work with you
- Step 1
The intro call
You tell us about your organization, your goals and what you need. We work out together where we could help and whether we are a fit. Then you get a proposal with three options, from the Map on its own to the whole system, and the Map is in every one of them.
- Step 2
The Giver Map
Before anything is designed or written, we put the strategy together. We map how people move through your website and email, find where they drop off, and work out which fixes are most likely to lift subscriptions, giving, sales, membership and retention. You get a prioritized plan whether or not you hire us to build it.
- Step 3
We build it and help you run it
Whichever option you chose, we build it on what the Map found and measure it against your own baseline. After that you can keep working with us monthly. We run the surveys, test and improve the site and emails, and send you a report every quarter. If the Map is all you chose, the plan is yours to run, and you can bring us in to build any part of it later.
What we measure for a nonprofit
- Subscriber conversion
- First-time donor conversion
- Revenue per email recipient
- Second-gift rate
- Monthly-giving conversion
- Donor retention
We set a baseline before we build and measure each major change against your own goals.
What this looked like at Axis
These measure the steps before a gift: people joining, clicking, replying, staying subscribed, and finding the right next thing.
A healthier list
After we rebuilt the welcome emails around who each subscriber is. You keep more of your list and hear more from it.
Resource matching
2,663 of the 2,763 supporters who clicked took the resource matched to what they had told Axis.
How much more could your website and email bring in?
A few questions about your traffic, list and giving. You’ll get an estimate of the lift from personalizing them, and where to start. About a minute, no email.