Digital growth for Christian nonprofits and charities
Your donors, your subscribers and the people reading your site are already there. Giver builds website and email journeys that fit each of them, so more visitors join, more subscribers give a first gift, more first-time donors give again, and more become monthly partners.
Nonprofits and charities with an audience to serve
Relief and development organizations
Faith-based charities
Community and social service organizations
Advocacy and education nonprofits
Missions and outreach organizations
Membership and association nonprofits
Foundations and funds
Nonprofits that also sell books, courses or events
We also work with ministries, publishers, creators and mission-driven businesses. See everyone we help.
A donor is a person, not a record
Most nonprofit email treats a first-time donor, a ten-year monthly partner and someone who has never given as the same person with the same ask. Giver uses what each person told you and what they do to decide what they see next, so the first gift is invited at the right moment and the second one is earned rather than chased.
We work alongside your team
Your team owns the mission, the stories, the relationships with major donors and the voice. Giver builds and improves the digital journeys that carry that work to the thousands your team will never sit across a table from.
From attention to action
Not every visitor, subscriber, donor, customer or member is at the same stage. We design the website, the survey and the emails as one piece of work, so each person meets a next step that fits where they are.
- Step 1
Someone discovers you
Through an article, a podcast, a search, a book or a friend.
- Step 2
They land on a site built for your audience
The structure, the pages and the words come from research into what people actually came for.
- Step 3
You ask them a few questions
A short survey, written for your audience, worth their time to answer. Their answers are saved to their record.
- Step 4
They become known, and grouped
A subscriber, member, customer or participant, in a group you can speak to on its own terms.
- Step 5
The site and the emails fit them
The page they see and the mail they get match what they told you, including what you invite them to do next: learn, give, join, buy, renew or keep going.
- Step 6
You measure it and improve it
Against a baseline, so you know what actually moved.
What we measure for a nonprofit
- Subscriber conversion
- First-time donor conversion
- Revenue per email recipient
- Second-gift rate
- Monthly-giving conversion
- Donor retention
We set a baseline before we build and measure each major change against your own goals.
What this looked like at Axis
These projects weren’t all designed as revenue experiments. They show the behaviors we improve before and between financial outcomes: joining, clicking, replying, staying subscribed, finding the right content and taking the next step.
After we rebuilt the welcome emails around who each subscriber is.
Replies show what people care about, and fewer unsubscribes and complaints keep more of your audience reachable for everything that follows.
Supporters who clicked the resource matched to what they told us, 2,663 of 2,763.
Relevant recommendations create fitting next steps for content, products, courses, membership or giving.
We’re building our library of direct revenue case studies. Until we have verified revenue results from those projects, we show the engagement and journey improvements we can back up, and we measure financial impact transparently with each client.
What could your audience be worth?
Answer a few questions about your organization and see an estimate of what better website and email journeys could be worth, and what to fix first. About a minute, and no email.