GIVERG
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The Method

The GIVER Method. Five steps, in order.

It's how we work, and it's a story your board can follow from first visit to lifelong partner. Each step builds on the one before it, and the whole thing compounds the longer it runs.

G

Gather

Discovery, donor-data analysis, the voice-of-donor survey live, and behavioral tracking on. Anonymous traffic starts becoming known subscribers.

I

Identify

The segmentation architecture. Reader, subscriber, one-time, monthly, lapsed, dormant. Everyone in their place, across email and website.

V

Voice

We pull the language your supporters use about themselves. It becomes the copy, and the Voice-of-Donor Brief your writers keep.

E

Engage

The personalized experience across email and website, data syncing both ways. Welcome to first gift. First-to-second. One-time to monthly. A dynamic newsletter. Reactivation for the dormant list. Right-offer matching and seasonal asks. Your CRM stays the system of record.

R

Retain

Ongoing optimization and compounding, the partnership phase. We keep the system sharp and surface what the data and your supporters are telling you, so more supporters stay and keep giving, while your team does its best work.